How much does a Ford Bronco cost? Starting prices by trim for Pensacola buyers

A Ford Bronco has a published starting price for every trim, so a Pensacola buyer can work out most of the real number before stepping into a showroom. The sticker is only the starting point. Your trade-in, your financing and Florida’s taxes and fees make up the rest.

Group 1 Ford of Pensacola, formerly World Ford, sells the full Bronco lineup at 6397 Pensacola Blvd, and we hold a 4.4-star Google rating across 7,795 reviews.

Keep reading below, then schedule a test drive in Pensacola. Bringing your own numbers to the lot settles this faster than any spec sheet.

How much does a new Ford Bronco cost in Pensacola?

A new full-size Ford Bronco starts at $40,795 for the Base trim and climbs by trim to $79,995 for the Raptor, the top of the range. Group 1 Ford of Pensacola sells the full Bronco lineup, so the trim you choose sets the starting number before anything else is added.

Both figures are the manufacturer’s starting MSRP for the 2026 model year, and they mark the floor and the ceiling of the Bronco range. Every other trim falls between them.

We list new Ford Broncos in our inventory, including the Raptor. A Bronco shown at another location can be brought to our store within a week of your request, so the trim you want does not have to be on our lot today.

What does each Ford Bronco trim cost, from Big Bend to Raptor?

Each Bronco trim has its own published starting price, and the gap between the Base and the Raptor is large. The table lists the maker’s starting MSRP for each 2026 Bronco trim, from lowest to highest.

Each figure belongs to the trim it names. A buyer looking at the Badlands should start from $48,890 and no other number, and the same goes for every trim in the table.

How much cheaper is the Bronco Sport than the full-size Bronco?

The Bronco Sport is a separate, smaller Ford SUV with its own starting prices, and those prices sit below the full-size Bronco. Group 1 Ford of Pensacola sells both, so you can compare them side by side in one visit.

The 2026 Bronco Sport starts at $31,845 for the Big Bend, $33,395 for the Heritage, $35,145 for the Outer Banks and $37,265 for the Badlands. The full-size Bronco Base starts at $40,795. If a lower starting number matters most, the Bronco Sport is the Ford to price first.

What options and packages add to a Bronco’s price?

A Bronco’s final price is the trim’s starting price plus any packages, powertrain choice and accessories you add. Our parts department sells genuine OEM Ford parts and accessories, and our service center can install them.

Parts requests go through an online order form. Using the form to ask for a price carries no obligation, and a representative may follow up within 24 to 48 hours. It is a request rather than a checkout, so you can ask for a price before you commit.

Our certified technicians receive ongoing training and install only genuine parts, and you can book a service appointment online through the Xtime scheduler. Service and parts hours are the same: Monday to Friday 7:00 AM to 6:00 PM, Saturday from opening at 7:00 AM until 5:00 PM, and Sunday closed.

What taxes and fees go on top of a Bronco’s price in Florida?

A Bronco’s sticker price leaves out Florida sales tax, the title and registration charges, and the dealer’s documentation fee. Together those make up the out-the-door price, and the state sets each one.

Florida charges a 6% state levy on the sales price of a motor vehicle, plus any county surtax that applies (Florida Department of Revenue, Sales and Use Tax on Motor Vehicles, 2026). In Escambia County the surtax is 1.5%, and it applies only to the first $5,000 of the purchase price (Florida Department of Revenue, Discretionary Sales Surtax Information, 2025). The surtax follows the buyer’s home county, not the dealership’s county, so two buyers signing the same deal can owe different amounts.

Florida’s base annual registration tax for a passenger automobile is $14.50, $22.50 or $32.50, depending on the vehicle’s weight (Florida Department of Highway Safety and Motor Vehicles, 2026). Florida sets no dollar cap on the dealer documentary fee, but the fee must appear as its own line item on the documents, and the advertised price must include all fees the customer must pay (Florida Statutes s. 501.976, 2026). Check for that line item on any quote you receive.

How do a trade-in and financing change what you pay for a Bronco?

Your trade-in and your loan or lease both change what you pay each month, so price them alongside the sticker. Our online trade tool looks up your vehicle by license plate, by VIN or by make and model.

Searching by make and model returns only a general estimate drawn from historical data, and the figure may change. An appraisal offer depends on inspection, vehicle condition and current market value. A trade value we give is valid for seven days or 250 miles.

For financing, we offer an online credit application for pre-approval on a loan or lease, and we offer Ford leases as well as new and pre-owned financing. The Apply for Financing link opens Ford Credit’s online application on ford.com, which names Group 1 Ford of Pensacola as the authorized dealer.

Where can you buy a Ford Bronco in Pensacola?

Group 1 Ford of Pensacola, formerly World Ford, sits at 6397 Pensacola Blvd, Pensacola, FL 32505, and it is the only Ford franchise in Pensacola. A buyer can price, test drive, buy and service a Bronco here without leaving Escambia County.

Of our Google reviews, 78 in 100 are five-star (Google, 2026). The table lists the Ford dealers in the same market, with each Google rating and review count from September 2026.

Our test drives can be scheduled online. Vehicles shown at other locations can be brought to 6397 Pensacola Blvd within a week of your request, and delivery can be scheduled either to the dealership or directly to the buyer.

68 of our 383 most recent four- and five-star Google reviews describe the sales process. Marcella V. described the buying process in a June 2026 google_maps review: “Like was extremely helpful thru out the entire process of getting a new vehicle. He walked me thru everything with great detail and honesty. Highly recommend this location and sales rep Luke!” Nina, in a July 2026 google_maps review, wrote: “Luke Perry was beyond wonderful from start to finish. He’s confident and allows his customer to be in control of their sales experience. I didn’t feel pressured but I did feel supported. He was knowledgeable and I would recommend this dealership to anyone!”

Is a certified pre-owned Bronco cheaper than a new one in Pensacola?

We sell new, used and certified pre-owned Fords, so you can weigh both routes in one store. A certified pre-owned Ford carries Ford-backed powertrain and bumper-to-bumper limited warranties.

On a certified pre-owned Ford, comprehensive limited coverage runs 12 months or 12,000 miles and powertrain limited coverage runs 7 years or 100,000 miles. Every certified vehicle includes 24-hour roadside assistance. The maker figures here are starting prices for new vehicles, so used units are not included.

Compare the coverage on any certified Bronco against the new trim you are considering, and set the new starting price beside the price of the unit in front of you.

Frequently asked questions

What is the cheapest Ford Bronco you can buy new?

The Bronco Base is the lowest-priced new Bronco, with a starting MSRP of $40,795 for the 2026 model year. The Big Bend is next at $41,295. Both are maker figures for the trim named.

How much is the Ford Bronco Raptor compared with other trims?

The Bronco Raptor starts at $79,995, the highest starting MSRP among the 2026 Bronco trims. The Stroppe Edition is next at $69,995, and the Base starts at $40,795.

Can you get pre-approved for Bronco financing before visiting?

Yes. We offer an online credit application for pre-approval on a loan or lease. The Apply for Financing link opens Ford Credit’s online application on ford.com, which names us as the authorized dealer.

Can Group 1 Ford of Pensacola bring in a Bronco from another location?

Yes. A Bronco shown at another location is not in our inventory, but we can bring it to 6397 Pensacola Blvd within a week of your request.

Is the Ford Bronco covered by a warranty?

The 2026 Bronco has a basic warranty of 3 years or 36,000 miles, a powertrain warranty of 5 years or 60,000 miles, and corrosion coverage lasting 5 years with unlimited miles. These are maker figures for the Bronco nameplate, not for a single trim.

Can I trade in my vehicle when I buy a Bronco?

Yes. Our online trade tool looks up your vehicle by license plate, VIN, or make and model and returns an instant offer. A make-and-model lookup is only a general estimate that can change, and a trade value is valid for seven days or 250 miles.

Does Group 1 Ford of Pensacola deliver a Bronco?

Yes. A buyer can schedule delivery either to the dealership or directly to the buyer.

Price a Bronco from home with Group 1 Ford of Pensacola

The price of a Bronco is set by its trim first, then by your trade, your financing and Florida’s charges, and each of those can be worked out before you come in. Group 1 Ford of Pensacola, formerly World Ford, holds a 4.4-star rating across 7,795 Google reviews, and our online tools let you run most of that number from home.

In a five-star Google review from July 2026, Cristal Cassel wrote: “I wasn’t quite ready to let go of my car. I went to test drive the Bronco. Kemar worked with me, kept asking questions, did some deep dives and found me exactly what I needed and wanted. I love my Bronco and it fits my active lifestyle.” Customers can visit with or without an appointment, and service appointments can be booked online.

Group 1 Ford of Pensacola is where your Bronco’s trim price, your trade and your financing come together in one place in Pensacola. Start with the trim you want and the online trade tool or credit application, then visit us at 6397 Pensacola Blvd.

Group 1 Ford of Pensacola answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Pensacola showroom, or call 850-266-2181.

Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Ford of Pensacola for complete details regarding current vehicle inventory, pricing, and equipment.