How much does a Ford F-150 cost? Starting prices by trim for Pensacola buyers

A new 2026 Ford F-150 starts at $39,585 for the XL and reaches $79,005 for the Raptor, and the trim a buyer picks sets where that range begins. In Pensacola the sticker is only the first figure, because Florida sales tax, a county surtax, registration and title all sit on top of it.

Group 1 Ford of Pensacola, formerly World Ford and the only Ford franchise in Pensacola, lets a buyer finance, trade in, test drive and take delivery without leaving Escambia County.

Keep reading below, then schedule a test drive in Pensacola. Bringing your own numbers to the lot settles this faster than any spec sheet.

How much does a new Ford F-150 cost in Pensacola, Florida?

A new F-150 starts at the XL’s base MSRP of $39,585 and climbs by trim to the Raptor at $79,005, according to the maker’s published 2026 figures. Group 1 Ford of Pensacola sells the F-150 from 6397 Pensacola Blvd, and its 4.4 stars across 7,795 Google reviews, 78 in 100 of them five-star, is the largest review base among the Ford dealers a Pensacola buyer can reach.

Every trim starts from its own MSRP, and the starting figure is the number a buyer compares first. Florida adds its charges on top of that number, and each one has a state rule behind it. Vehicles shown at other locations can be brought to 6397 Pensacola Blvd within a week of your request, so the trim you want does not have to be on the lot.

What is the starting price of each Ford F-150 trim?

The table sets each F-150 trim’s starting MSRP side by side, from the XL at $39,585 to the Raptor at $79,005. Each figure belongs to its trim alone, so the number beside the STX is the STX’s price and no other trim’s.

Pick the trim before anything else. Every option, tow rating and fee you add comes on top of that trim’s starting figure.

How much more does an F-150 4×4 cost than a 4×2?

The starting prices here run from the XL’s $39,585 to the Raptor’s $79,005 and are set by trim, not by drivetrain, so four-wheel drive shows up in what the truck can do rather than on the price line. On the 2.7L EcoBoost V6, the 4×2 tows up to 8,400 pounds and the 4×4 up to 8,200 pounds, when properly equipped.

The 3.5L EcoBoost V6 runs the other way. It tows up to 13,300 pounds in the 4×2 and up to 13,500 pounds in the 4×4, when properly equipped, so the four-wheel-drive setup gives up no towing rating. Payload on the 2.7L is 1,775 pounds in the 4×2 and 1,715 pounds in the 4×4, when properly equipped.

A buyer who plans to launch a boat from a ramp should compare the 4×2 and 4×4 figures for the exact engine and trim on the lot, because the rating is what the truck can actually pull.

What do the engine, cab and bed options add to an F-150’s price?

The engine moves what the truck costs to run more than it moves the starting line, which is set by trim and runs from the XL’s $39,585 to the Raptor’s $79,005. The EPA certification record lists a yearly fuel cost of $2,600 for the 2WD hybrid and $3,300 for the 2WD 5.0L V8, the two ends of the 2WD range. The 2WD 2.7L EcoBoost V6 is rated 21 mpg combined and the 2WD hybrid 24 mpg combined.

Towing is the other choice the engine sets. The 5.0L V8 tows up to 12,800 pounds, the 3.5L EcoBoost V6 in 4×4 at a 13,500-pound rating, the PowerBoost hybrid up to 12,400 pounds in 4×2, and the 2.7L up to 8,400 pounds with rear-wheel drive, each when properly equipped.

What fees does Florida add to a new F-150’s sticker price?

The out-the-door total is the trim’s MSRP plus Florida’s 6 percent sales tax, Escambia County’s 1.5 percent surtax, registration and title, and the dealer’s documentary fee. The state sets the tax and fee rules, and each one can be checked against its source.

Florida charges 6 percent state sales tax on the sales price of a motor vehicle, plus any county surtax, according to the Florida Department of Revenue’s Sales and Use Tax on Motor Vehicles (GT-800030, 2026). The surtax applies to only the first $5,000 of the purchase price, so the county share is capped no matter how expensive the truck is.

Escambia County’s surtax is 1.5 percent. It follows the buyer’s home county rather than the dealership’s, so two buyers signing the same deal at the same store can owe different amounts, according to the Florida Department of Revenue’s Discretionary Sales Surtax Information (2025).

Florida sets no dollar cap on the dealer documentary fee. The state does require the fee to be printed as a line item, and it requires the advertised price to include all fees the customer must pay (Florida Statutes s. 501.976, 2026).

Registration is a base tax set by vehicle weight: $14.50 a year up to 2,499 pounds, $22.50 for 2,500 to 3,499 pounds, and $32.50 at 3,500 pounds or more. The base tax is only part of the bill, because other statutory fees apply on top of it (Florida Department of Highway Safety and Motor Vehicles, 2026). The title application must be filed within 30 days of delivery, and a late filing carries a $20 fee on top of other fees and penalties (Florida Statutes s. 319.23(6)(a), 2026).

Can you finance, lease or trade in toward an F-150 at Group 1 Ford of Pensacola?

Yes. Group 1 Ford of Pensacola offers new and pre-owned financing, Ford leases, and an online credit application for pre-approval on a loan or lease. Financing applications run through Ford Credit’s online application, which names Group 1 Ford of Pensacola as the authorized dealer.

Our online trade tool looks up a vehicle by plate, VIN or make and model. Entering only a make and model returns a rough estimate drawn from historical data, so the figure may shift. A trade value holds for seven days or 250 miles, and offers depend on inspection, vehicle condition and current market value.

Customers can visit with or without an appointment.

Where can a Pensacola buyer see and take delivery of an F-150?

Group 1 Ford of Pensacola is the only Ford franchise in Pensacola, so an F-150 buyer can shop, finance and take delivery without leaving Escambia County. You can schedule a test drive online, and you can choose delivery to the dealership or directly to your address.

One customer described what a sales visit looked like when the salesperson listened first. In a June 2026 Google review, Madeline C. wrote: “Brandon Berry was my sales representative when I bought my Bronco and he was so attentive and helpful. He was able to take my very specific wishlist and find the perfect Bronco that checked every box and then some. I highly recommend checking out Ford One in Pensacola and asking for Brandon for all your car buying needs!”

Google ratings for the Ford dealers a Pensacola buyer can reach

The table sets each Ford dealer near Pensacola beside its Google rating and review count, as the figures stand. The Pensacola store is listed first.

Every row is a Ford store, so the ratings compare the same brand from one dealer to the next.

Frequently asked questions

What is the cheapest new Ford F-150 trim?

The XL carries the lowest starting MSRP of the eight F-150 trims, at $39,585 for the 2026 model year. The STX is next at $41,855. A buyer who wants the lowest starting line should price the XL first.

Does Group 1 Ford of Pensacola sell the F-150 Raptor and Tremor?

Group 1 Ford of Pensacola sells new F-150 trucks. The Raptor and Tremor are two of the eight trims, with starting MSRPs of $79,005 and $64,915 for the 2026 model year. Customers can visit 6397 Pensacola Blvd with or without an appointment to see which trims are on the lot.

Can you get pre-approved for an F-150 loan before visiting?

Yes. Group 1 Ford of Pensacola takes an online credit application for pre-approval on a loan or lease, so you can start before you visit. Once you have chosen a truck, you can schedule delivery either to the dealership or directly to your address.

How much can an F-150 tow?

Maximum towing runs from 8,200 pounds on the 2.7L EcoBoost V6 in 4×4 to a top figure of 13,500 pounds on the 3.5L with four-wheel drive, when properly equipped. The 5.2L Supercharged V8 in 4×4 tows up to 8,700 pounds, and the 2.7L EcoBoost V6 in 4×2 carries up to 1,775 pounds of payload, when properly equipped. These figures come from the maker’s published 2026 specifications.

What warranty comes with a new F-150?

Ford’s published 2026 F-150 specifications list a basic warranty of 3 years or 36,000 miles and a powertrain warranty of 5 years or 60,000 miles. They also list corrosion coverage of 5 years with unlimited miles, and roadside assistance for 5 years or 60,000 miles. These figures cover the model line rather than one trim.

How much does a new 2026 Ford F-150 cost?

The trim sets the starting price, so start with the trim table above and compare that MSRP first. The total you pay adds Florida sales tax, Escambia County’s surtax, registration, title and the dealer’s documentary fee, as the fees section above explains. At Group 1 Ford of Pensacola, 6397 Pensacola Blvd, you can browse new Ford inventory online, value your trade online and get pre-approved with the online credit application. That means you know your trade value and your financing before you visit, so you compare the full price of the trim you want instead of the sticker alone. Once you choose a truck, you can take delivery at the store or have it sent to you.

How Group 1 Ford of Pensacola handles financing, trade-in and delivery for an F-150

The starting price is where an F-150 deal begins, but the total a buyer signs for depends on how the truck is financed, what is traded and how it reaches the driveway. Group 1 Ford of Pensacola, formerly World Ford, handles all three from 6397 Pensacola Blvd, with 4.4 stars across 7,795 Google reviews.

One customer described the sales side this way. In a June 2026 Google review, Mol M. wrote: “Dalton Weihrauch always takes great care of myself and my family whenever we visit the dealership or if I reach out to him via email or by phone. He listens to what I want first then finds the vehicle we are looking for and always makes the sale very painless for us.”

Group 1 Ford of Pensacola turns the sticker price into one deal, with the loan, the trade and the delivery handled by the same store. Start by choosing a trim, then apply for pre-approval online or schedule a test drive at 6397 Pensacola Blvd.

Group 1 Ford of Pensacola answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Pensacola showroom, or call 850-266-2181.

Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Ford of Pensacola for complete details regarding current vehicle inventory, pricing, and equipment.