How much does a Ford Maverick cost? Starting prices by trim in Pensacola

A new Ford Maverick starts at the price Ford publishes for each trim, and the figure a Pensacola buyer actually pays turns on powertrain, packages and Florida fees. Ford’s 2026 starting prices run from $28,145 for the XL to $40,645 for the Tremor.

Group 1 Ford of Pensacola, formerly World Ford, is the only Ford franchise in Pensacola, and it is where you can get that number quoted and bought without leaving Escambia County.

Keep reading below, then schedule a test drive in Pensacola. Bringing your own numbers to the lot settles this faster than any spec sheet.

How much does a new Ford Maverick cost in Pensacola?

A new Ford Maverick in Pensacola starts with the XL at $28,145, the lowest of Ford’s published 2026 Maverick trims. The Tremor starts highest at $40,645, and every other trim falls between those two figures. Group 1 Ford of Pensacola sells the Maverick at 6397 Pensacola Blvd, Pensacola, FL 32505.

Those figures are where the price begins. What a buyer adds on top, from options to Florida’s tax, is a separate number. A Maverick at another location can be brought to our Pensacola store within a week of your request. Our lineup runs from the Maverick and Ranger through the F-150, Super Duty, Bronco and Explorer.

What does each 2026 Ford Maverick trim start at?

Each 2026 Ford Maverick trim has its own starting price, from the XL’s $28,145 up to $40,645 for the Tremor. Ford publishes these figures for each trim, so any quote a buyer receives can be checked against them.

Ford’s published 2026 starting prices, by trim:

Ford’s 2026 specifications list the 2.0L EcoBoost at 250 horsepower and 280 lb-ft of torque, and the 2.5L Hybrid at 184 horsepower combined. The engine is a separate choice from the trim, so a buyer picks the trim for its starting price and the engine for how the truck runs.

Is the hybrid or the gas Maverick cheaper to buy?

The starting prices Ford publishes are listed by trim, so the comparison between the hybrid and the gas Maverick here rests on fuel cost, fuel economy and towing. EPA’s certified figures put the hybrid’s yearly fuel cost at $1,650 to $1,700, against $2,400 to $2,500 for the gasoline models on the same drive layout.

The EPA combined rating is 37 mpg for the hybrid AWD and 38 mpg for the hybrid FWD, against 25 and 26 mpg for the gasoline AWD and FWD. Towing is the same on either engine within a drive layout: 4,000 pounds on AWD with the extra-cost 4K Tow Package, and 2,000 pounds on FWD, when properly equipped.

What pushes a Maverick’s price above its starting figure?

Florida adds sales tax at the sale, on top of the starting price, and Escambia County’s discretionary surtax is 1.5% (Florida Department of Revenue, Discretionary Sales Surtax Information, 2025). The state’s 6% sales and use tax applies to the sales price of the vehicle, and the county surtax applies only to the first $5,000 of the purchase price (Florida Department of Revenue, Sales and Use Tax on Motor Vehicles, 2026).

Options raise the price too. The 4K Tow Package is extra-cost, and it is the equipment that lifts the 2.0L EcoBoost AWD and the hybrid AWD to a 4,000-pound rating when properly equipped. Ask for the out-the-door figure in writing before you agree to a number.

Why does a Maverick cost more at one trim than another when the truck looks the same?

Ford sets a starting price for each trim, and the Tremor’s $40,645 is the highest on the list while the XL’s $28,145 is the lowest. A higher trim does not add towing on AWD: the Lobo and the Tremor both carry a 2,000-pound rating when properly equipped.

The 4,000-pound rating belongs to the 2.0L EcoBoost AWD and the 2.5L Hybrid AWD with the extra-cost 4K Tow Package, according to Ford’s figures. The warranty does not change with the trim either. Ford’s published 2026 specifications list a basic warranty of 3 years or 36,000 miles and a powertrain warranty of 5 years or 60,000 miles across the Maverick line.

Schedule a test drive online for the trim and engine you are weighing.

What do Pensacola buyers say about the price and the buying process at Group 1 Ford of Pensacola?

Group 1 Ford of Pensacola holds a 4.4 rating on Google across 7,795 reviews, and 78 in 100 of them are five-star (Google, 2026). Buyers have written about the price they were quoted at the sale.

In an August 2026 Google review, Hayden W. wrote: “Priced right. Valet Service was great. I will be back next time!”

The table lists the Ford dealers near Pensacola, each with its Google rating and review count.

Our 7,795 Google reviews are the largest review base in the table.

How do you get a Maverick price quote from Group 1 Ford of Pensacola?

Start with the online credit application for pre-approval and our online trade tool, then visit 6397 Pensacola Blvd, Pensacola, FL 32505, to see the exact Maverick you want. Test drives can be scheduled online, and delivery can be set up either to the store or directly to you.

A quote on the exact trim and engine you want is the number to set against Ford’s starting price. A Maverick at another location can be brought to our Pensacola store within a week of your request, so the trim you choose does not have to be the one on hand that day.

Frequently asked questions

What is the cheapest new Ford Maverick you can buy?

The lowest starting price Ford publishes for a 2026 Maverick is the XL, at $28,145. The XLT is next at $30,645, and Florida tax is added to either price at the sale.

What should I ask for to compare Maverick quotes on the same truck?

Compare quotes on the same trim, engine and drive layout, because the starting price changes with each. Ask every dealer for the out-the-door figure in writing, with each fee on its own line.

What does a Florida documentation fee cover?

Florida sets no dollar cap on a dealer’s predelivery service fee, according to Florida Statutes s. 501.976 (2026). The statute requires the fee to appear as a line item, describing it as costs and profit to the dealer for inspecting, cleaning and adjusting vehicles, and preparing documents related to the sale. It also says the advertised price must include all fees or charges that the customer must pay.

Can I trade in my truck toward a Maverick?

Our online trade tool looks up a vehicle by license plate, VIN, or make and model, and it gives an instant offer. If you enter only the make and model, the offer is a general estimate drawn from historical data and may change. A trade value is valid for seven days or 250 miles. Final offers depend on inspection, vehicle condition and current market value.

Can I get pre-approved before I visit?

You can start an online credit application for pre-approval on a loan or lease before you visit our store. The Apply for Financing link goes to Ford Credit’s online application on ford.com, which names Group 1 Ford of Pensacola as the authorized dealer.

Does Ford offer a lease on the Maverick?

We offer Ford leases as well as new and pre-owned financing. Ask for the lease quote on the exact Maverick trim and engine you want.

Buying a Maverick in Pensacola: why one Ford store does the whole job

The Pensacola buyer who has picked a Maverick wants one store for the quote, the financing and the service after the sale. Group 1 Ford of Pensacola is the only Ford franchise in Pensacola, with new, used and certified pre-owned Ford vehicles, a service department, a parts department and financing under one roof. The store is part of Group 1 Automotive.

Our Google record is 4.4 stars across 7,795 reviews. Buyers describe the sale and the service in their own words, and two of them name the people and the process. In a 5-star Google review from June 2026, Matthew Reese wrote: “We just picked up our new Maverick and we couldn’t be happier with the truck or the Group 1 team. From sales to delivery, everything was done with respect for our time and professionalism.” Marty Edwards wrote in a 5-star Google review from August 2026: “Laron Smith and Sonic Fonacier were great to work with and answered all my questions.”

That is why the path works for this buyer. The quote, the financing and the warranty work sit with one Ford store in Pensacola, so the number you are quoted is the number you will be working with after the sale.

Group 1 Ford of Pensacola The starting price is only the first number, and the store that quotes the rest is at 6397 Pensacola Blvd. Tell us the trim and engine you want, and we will quote that truck.

Group 1 Ford of Pensacola answers this question against the specific vehicle in front of you rather than the model in general. Value your trade and get pre-approved online, then see us at our Pensacola showroom, or call 850-266-2181.

Disclaimer: Vehicle features, specifications, pricing, options, and availability may vary based on production timelines and dealership inventory; images are for illustrative purposes only. Starting MSRP figures are national and exclude destination freight charges, tax, title, license, and dealer fees. Standard and available equipment varies by trim, configuration, and model year; confirm the specification of the individual vehicle before purchase. Maximum towing and payload ratings depend on cab, bed, drivetrain, and equipment configuration; see the vehicle’s Owner’s Manual and trailering guide for limits. Electric range and charging times vary with battery, configuration, temperature, terrain, load, and driving habits. Safety or driver assistance features are no substitute for the driver’s responsibility to operate the vehicle in a safe manner. Financing and pre-approval are subject to credit approval. Contact Group 1 Ford of Pensacola for complete details regarding current vehicle inventory, pricing, and equipment.